Co-Founder and President
At OptionsANIMAL, Larry is responsible for the overall direction of the company. With 35 years of business management experience, Larry has been an essential developer of successful business operations for the company. Larry co-founded OptionsANIMAL with the goal of helping investors achieve financial freedom.
Larry became interested in the markets as part of an agriculture business he owned and operated. He learned to use forward contracting, hedging, and option strategies to protect the value of the commodities his business produced. This experience inspired Larry to start investing in the stock and option markets.
In the late 90’s Larry partnered with his son, Greg, and formed two investment companies, J&D Associates and Triad Asset Management. These companies became the platform where many of the risk management strategies taught by OptionsANIMAL were developed. Larry currently resides in Lehi, Utah with his wife Pam.